![]() ![]() Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. It even enabled the company to sustain pricing that is at a premium to its competitors. Distribution strategy in the Marketing strategy of Apple iPhone –Īpple has limited distribution channels, more than 400 stores & 10000 retail touch points worldwide but with the advent of e-commerce sites & judging by the customer group that apple target to, even limited distribution channel cannot hinder their growth.Īlso Read Marketing Strategy of Bentley - Bentley Marketing Strategy Hard drive based iPods peaked a while ago. The big multi-part desktop is fading away to a dog. They make a lot of them, but computing is quickly shifting to portable and mobile. The all-in-one iMac is in that cash cow place. The MacBook is the portables of choice right now. It makes a bit of money, but it’s not reaching its potential. These products are so successful that their growth potential is really unknown.Īpple TV and Watch is a question mark. BCG Matrix in the Marketing strategy of Apple iPhone – ![]() With these advantages, the company has more control of its value chain and, more importantly, its component costs. Vertical integration has given Apple competitive advantage, as it owns chip manufacturers, controls manufacturing, follows extremely strict software standards, and operates in a nearly closed ecosystem of proprietary 400+ worldwide retail stores. ![]() ![]() These strategies of Apple have been successful so far in various nations. Also Read Marketing Strategy of Marlboro - Marlboro Marketing StrategyĪpple understood that their products are of high price so it will only be possible for youngsters with hefty income or backed by rich daddies to purchase their product while middle class who forms the majority of the world population will not be able to purchase the same so they tied up with telecom service provider in various developed/developing nations to sell it on EMI basis with 2-3 years of unlimited calling /data usage. ![]()
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